Member Commitment

The Business Case

• There are more than 200,000 disabled adults in Northern Ireland.  This represents almost 1 in 4 of the population
• Therefore, a possible 25% of the population could be affected by the response to disability
• Catering for disabled consumers’ requirements will expand your customer base and give your organisation a competitive edge
• Amending products and services to meet the needs of customers with disabilities will benefit all customers
• Research shows that staff morale is increased when they are assured ‘good practice’ exists within their organisation
• In light of the disability discrimination legislation, failure to respond positively and correctly to disability issues could result in litigation and damage to your organisation’s image
• Offering other than good-quality service to all consumers is wasteful, expensive, and unacceptable